- The company thus reinforces its commitment to innovation and the search for challenges and opportunities, focusing on moving towards sustainable prosperity for all.
- The team, made up of established figures and emerging talents, will participate in the second edition of this prestigious padel tournament that starts on January 29 in Madrid.
- Cox shares with the Rafa Nadal Academy values such as excellence, self-improvement, teamwork, honesty and transparency.
Madrid, January 27, 2025. Cox, a Spanish multinational committed to sustainability and creating a positive impact on the communities where it operates, has signed a collaboration agreement with the Rafa Nadal Academy by which it becomes the official sponsor of its team in the Hexagon Cup, an innovative padel tournament, which this year celebrates its second edition from January 29 to February 2 at the Madrid Arena. The values that have promoted this alliance are excellence, self-improvement, joint work, honesty and transparency, which both entities share in their respective sectors.
Through this sponsorship, Cox reinforces its commitment to innovation and to finding challenges and opportunities with a focus on moving towards sustainable prosperity for all. In this case, Cox is committed to a competitive sport, such as padel, with the Rafa Nadal Academy, which works to provide an inclusive platform to support emerging talents in the world of sport. This vision is reinforced by the innovative, ambitious and respectful spirit of the Hexagon Cup.
In addition, for Cox, sport is a tool for social transformation and the promotion of healthy habits that can also have a very positive impact on society. With the focus on building a greener and more responsible future, as the basis of its business strategy, the company carries out initiatives that contribute to the well-being of people and the care of the planet in multiple areas, social, environmental, educational, etc.
Enrique Riquelme, Executive Chairman of Cox, explains that the reason for this collaboration is because “we are driven by a passion to take on challenges and turn them into opportunities for improvement for our environment. To this end, we believe that the way forward is to generate synergies with those entities with which we share a vision and values. Cox, like the Rafa Nadal Academy, carries the banner of sustainability, innovation, transparency, honesty, self-improvement and talent.” And Riquelme adds: “At Cox, we firmly believe in the power of sport to inspire and transform communities. Padel embodies values such as effort, commitment and teamwork, which are perfectly in tune with our corporate strategy, focused on generating a positive and sustainable impact in the communities in which we operate.”
The General Director of the Rafa Nadal Academy, Maribel Nadal, has been very satisfied with the alliance: “It is an honor to have the support of Cox, with whom we share the philosophy of self-improvement, teamwork and the commitment to build a better society.”
The Rafa Nadal Academy has in its ranks the female pair Marta Ortega and Gemma Triay, while Álex Ruiz and Franco Stupaczuk will be the male pair. The combination of these established figures of the padel scene together with emerging talents such as Noa Cánovas and Noemí Aguilar is aligned with Cox’s commitment to attracting and retaining talent, as well as with the team spirit and effort that are a hallmark of the team.
