- It includes a change of logo, which is a further step in the evolution process the company has been working on since 2023.
- Its verticals, water and energy, are now called Cox Water and Cox Energy. Each of them also has its own logo that identifies them with their portfolio of assets, leadership and international recognition in their respective sectors.
- The company is entering a new phase with an image that reflects new values and the company’s actions to achieve sustainable prosperity in the communities where it is present.
- Cox, as owner of the Abengoa brand, will use it in those geographical and technological areas where it can contribute to the creation of value, given the long experience that the Andalusian company has demonstrated for decades, especially in the water and energy sectors.
Madrid, September 25, 2024. The Spanish multinational, a leader in the water and renewable energy sectors, announces the launch of its new brand and corporate identity, and renames itself Cox, defining itself as a vertically integrated global water and energy company committed to sustainable development.
Coxabengoa, the name the group adopted after merging the assets of Cox Energy and Abengoa last year, and which integrates the capabilities and strengths of both companies, will be renamed Cox, with a new simplified image that responds to the company’s vision and sustainable purpose, focused on the water and energy sectors.
The new corporate identity aims to express and reinforce those values that historically guide the company’s performance, as well as to make visible its positioning in the world of water and green energy, showing its strong commitment to sustainable development through innovation and technology in a socially responsible manner. The purpose of the new identity is to be an expression of those values that guide the company’s actions, with the aim of achieving sustainable prosperity in those communities where it is present.
The company, whose Executive Committee and Board of Directors unanimously made the decision to change its corporate image months ago, will use the Abengoa brand in those geographical and technological areas where it can contribute to the creation of value, given the long experience that the Andalusian company has demonstrated over decades, the proven professionalism and technical capacity of its teams and the projects carried out.
The new corporate identity encompasses the company’s two major verticals: Cox Water and Cox Energy, both of which have extensive experience, international recognition and assets under management.
Cox Water, a global leader in water resources management, has commissioned approximately 10 % of the world’s installed desalination capacity, and will continue to ensure access to water for citizens and businesses, with a growing number of projects and awards.
Cox Energy, with 1 GW of installed solar equivalent capacity and 3.6 GW of projects under development and construction, is a benchmark in the transmission and generation of renewable energy, covering the entire value chain, from development to operation.
For Enrique Riquelme, Executive Chairman of Cox, “the new brand reflects the entrepreneurial spirit that has always accompanied the company and shows its commitment to sustainable development. Our purpose is none other than to try to contribute to solving the shortage of drinking water in the world and to do our bit in the fight against climate change by generating clean energy, and we believe that this new image makes this mission visible by giving prominence to water and renewable energy, essential for the much-needed energy transition”.
This is how the logo changes
This new phase includes a change of corporate image, which has been modernized to adapt it to the demands of a constantly evolving market, to generate a brand expression that connects with the different audiences the company addresses.
The logo maintains the rounded shapes to highlight the permanence of our values in a continuous cycle. Its colors, turquoise and gradient coral, symbolize water and energy, both essential for life and the basis of the company’s activity. Next to these, a darker blue highlights the previous colors and seeks, in turn, to highlight the strength and entrepreneurial and innovative character of Cox. It is an avant-garde and recognizable logo that represents the essence of Cox, firm in its commitment to people, the environment and sustainable development.
According to Luis Herrero, Cox’s Director of Communications and Marketing: “It reflects our essence and commitment to water and energy, simplifying our brand to focus our value proposition on what really matters: empowering the changes needed to create sustainable prosperity”.
The rebranding also involves the launch of a new corporate website, www.grupocox.com, complete and intuitive, so that all stakeholders can find all the information about the company, its activities and news.
